Introduction

Make no mistake about it… PPC is the fastest way to buy growth.

But it’s also the fastest way to burn money if it’s not managed properly.

In most cases, brands don’t need “more ads”. They need a paid strategy that’s geared towards profit, not vanity metrics.

That’s what our PPC service is built for.

‍

What Is PPC?

PPC (pay-per-click) is paid advertising where you pay when someone clicks your ad.

In ecommerce, that usually means:

• Google Search ads (high intent)
• Shopping ads (product-led sales)
• Retargeting to bring people back

Simply put… it’s how you put your products in front of buyers now, instead of waiting for SEO to compound.

‍

Why Is PPC Important?

It goes without saying… SEO takes time.

PPC doesn’t.

Best case scenario: PPC gives you immediate sales, immediate data, and a faster feedback loop on what products and messaging actually work.

Worst case scenario: you run ads blindly, your costs creep up, and you end up funding Google instead of growing your business.

The truth is, PPC only works long-term when it’s built around margins, conversion rate, and proper tracking.

‍

What Our PPC Management Involves

We don’t “boost posts” and hope for the best.

We build a paid system that’s structured, measurable, and built to improve.

Here’s what that typically includes:

A) Account structure + foundations

• Clean campaign structure so budget goes where it should
• Proper segmentation by intent (so you’re not mixing buyers with browsers)
• Clear naming and reporting so it’s easy to see what’s working

B) Tracking + measurement

• Conversion tracking set up properly
• Events aligned with what actually matters (sales, revenue, efficiency)
• A source of truth so you’re not guessing

C) Keyword + product strategy

• Search terms and products chosen based on intent
• Negative keywords and exclusions to cut wasted spend
• Budget allocated to what drives revenue, not what looks good in a report

D) Ads + creative that match buyer intent

• Ad copy built to qualify clicks (not just attract them)
• Stronger offers and messaging, front and centre
• Landing page alignment so clicks don’t bounce

E) Ongoing optimisation

• Waste removed continuously (not once a quarter)
• Bid and budget adjustments based on performance
• Regular improvements that compound over time

No bloated retainers. No vague reports.

You get clarity on what’s being done and why it matters.

‍

PPC Built For ROI (Not Vanity Metrics)

In our opinion, PPC should be measured by outcomes.

Generally speaking, the metrics that matter most are the ones tied to profitability.

We focus on:

1. Revenue efficiency
2. If you’re not making money after ad spend, nothing else matters.
3. Smarter budget allocation
4. The likelihood is you’re wasting budget somewhere. We find it and cut it.
5. Better conversion rate from paid traffic
6. If your ads send the wrong people, you’ll struggle to scale. We tighten targeting and messaging so clicks have intent.
7. Long-term stability
8. You don’t want a channel that “works” one month and collapses the next. The goal is dependable performance.

‍

PPC + SEO (The Proper Combo)

On the flip side… PPC is rented traffic.

SEO is owned traffic.

This is why we like to run them together when it makes sense:

• PPC drives immediate sales and data
• SEO builds a long time horizon channel that compounds
• CRO improvements help both convert better

In short… you’re not picking one or the other. You’re building a growth system that doesn’t rely on one channel to survive.

‍

Conclusion

Simply put: PPC can be a money printer, or a money pit.

The difference is structure, tracking, and ongoing optimisation.

If you want paid ads managed like a revenue channel (not a guessing game), that’s exactly what we do.

Morgan

‍