Introduction
Make no mistake about it… ecommerce SEO is only worth the money when it drives revenue.
We’re not here to waste your time with “visibility metrics” that don’t translate into sales. At Dhillon’s Digital Marketing, our ecommerce SEO is geared towards one thing: predictable, compounding growth from organic search.
If you’re scaling, or you’re already doing serious numbers, the approach doesn’t change.
Google still rewards the same fundamentals. We just apply them properly.
A Proven System Designed For Ecommerce
It goes without saying… ecommerce SEO is not the same as “normal” SEO.
You’re dealing with:
- hundreds (sometimes thousands) of SKUs
- faceted navigation and duplicate URLs
- collection pages that act like your money pages
- product pages that need to rank and convert
This is where our ecommerce framework comes in handy.
Generally speaking, we don’t “test ideas” on your store. We run a checklist of actionable steps each month, based on what moves rankings and revenue in most cases.
What Our Ecommerce SEO Involves
The likelihood is you don’t need more reports.
You need the right work, done in the right order.
Here’s what our process includes:
A) Technical SEO clean-up
- Indexing and crawl issues
- Site speed improvements
- Crawl efficiency fixes (so Google spends time on the pages that matter)
B) Collection page optimisation
- High-intent collection pages brought front and centre
- Cleaner keyword targeting (without stuffing)
- Improvements that help rankings and conversion rate
C) Product page upgrades
- Better on-page structure so Google understands the page
- Stronger copy and internal links so you don’t rely on one page to do all the heavy lifting
- Changes built to win rankings AND sales (not one or the other)
D) Authority + entity signals
- Entity building and topical mapping so Google can place you properly in the market
- Clear structure that helps the whole site perform over a long time horizon
E) Weekly task plans
- A simple weekly plan so you know what’s happening
- No vague “progress updates”
- No guesswork on where your money is going
F) Competitor reverse-engineering
- We look at what’s working in your space and build the blueprint to outperform it
- The goal is simple: take market share without shady tactics
Ecommerce SEO Built For ROI
In our opinion, you shouldn’t be paying for hours.
You should be paying for outcomes.
Odds are, the outcomes you actually care about look like this:
- More ranked SKUs
- If more of your products can be found, you sell more. Simple.
- More collection visibility
- Collection pages usually drive the majority of ecommerce revenue from SEO. If they’re overlooked, you’ll struggle to scale organically.
- Higher organic conversion rate
- Traffic is nice. Sales are nicer. If the page doesn’t convert, rankings don’t matter.
- Stronger brand authority
- In most cases, the stores that win long-term are the ones Google trusts. Authority helps you keep rankings, not just get them.
- Consistent, compounding growth
- Best case scenario: you build an organic channel that becomes your most reliable acquisition source.
- Worst case scenario: you rely on paid traffic forever and your margins stay under pressure.
On the flip side, SEO is not a fast track if your foundations are a mess. Luckily, that’s exactly where technical clean-up and proper structure do the heavy lifting.
Conclusion
Simply put: ecommerce SEO has to be performance-driven, or it’s a waste of money.
We focus on the work that moves revenue - technical fixes, collection and product page optimisation, and building the kind of authority that compounds over time.
In short… you get a clear plan, clear actions, and a strategy built for outcomes - not fluff.
