‍Introduction

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Make no mistake about it… most ecommerce brands don’t have a traffic problem.

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They have a conversion problem.

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In most cases, you don’t need to pour more money into ads or chase “more visitors”. You need a site that converts the traffic you already have.

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This is where CRO comes in handy.

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What Is CRO?

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CRO (conversion rate optimisation) is the process of improving your website so more of your visitors take the action you want them to take.

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That might be:

• buying a product
• adding to basket
• starting checkout
• completing payment

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Simply put… it’s turning the same traffic into more revenue.

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Why Is CRO Important?

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It goes without saying… traffic is expensive.

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And if your site leaks conversions, you’re basically paying to send people to a store that’s half shut.

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The truth is: a small uplift in conversion rate can do more for your revenue than a big uplift in traffic.

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Not to mention… CRO tends to compound. Once the site is cleaner, clearer, and easier to buy from, you benefit every single day.

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What We Improve

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Your site is your sales rep.

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We make it perform like one.

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Here’s what we typically focus on:

A) Above-the-fold clarity

• Clear message and offer, front and centre
• Immediate trust signals (so users don’t hesitate)
• Stronger CTA placement so the next step is obvious

B) UX friction removal

• Fixing confusing journeys and dead-ends
• Improving navigation and key flows so users don’t get lost
• Removing little annoyances that quietly kill conversions

C) Collection page CRO

• Filtering and sorting that actually helps buyers decide
• Layout and visual hierarchy improvements
• Better internal pathways to the products that matter

D) Product page optimisation

• Value stacking (why this product, why now)
• Benefits, objections, trust, imagery
• Cleaner structure so users can scan and commit

E) Checkout optimisation

• Reducing drop-off points
• Cleaner steps and reassurance at the right moments
• Improvements that can lift AOV as well as completion rate

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Every improvement is based on what works repeatedly across ecommerce stores we manage, not theory.

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CRO That Pays For Itself

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Odds are… you don’t need guesswork.

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You don’t need bloated consulting.

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And you definitely don’t need A/B tests that drag on for months before anything gets implemented.

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You need:

1. Clear direction
2. Fast implementation
3. Measurable uplift

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Generally speaking, that’s how CRO should work.

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